Brand Extension: Le Labo

Background

Le Labo is a fragrance house known for its emphasis on craftsmanship, personalization, and the ritual of scent. By blending slow perfumery perfumery with a transparent, minimalist aesthetic, the brand has cultivated a following that values sensory experience and intentional living.

While Le Labo’s core offerings center around fragrance and personal care, the brand’s philosophy extends beyond perfume itself. Its focus on ritual, intimacy, and personal identity presents an opportunity to explore how scent can exist beyond the bottle.

This project proposes a speculative product extension that translates Le Labo’s sensory language into wearable objects. It imagines a new relationship between fragrance and the body —where scent becomes embedded in everyday objects to curate a holistic experience.

Concept

A natural jewelry collection for individuals who seek a refined way to experience their favorite LE LABO scents - transforming fragrance into a personal, wearable ritual.

Objectives
+ Elegance & Minimalism

Clean lines and simple shapes that are timeless to compliment any occasion. The combined art and functionality keeps the jewelry versatile.

+ Durability

Using robust, durable materials to maintain the premium nature of the product and LE LABO’s reputation of long-lasting perfumes.

+ Organic Materials

Materials must be sourced from natural origins to reflect the brand’s commitment to sustainability and purity. The raw texture of the materials also aligns with LE LABO’s industrial aesthetic.

+ Scent Absorption and Retention

Balancing absorption and retention to deliver a consistent, long-lasting fragrance experience.

Natural and Passive Diffusion

Gradual release of oils into the air, providing a continuous, yet gentle fragrance into surroundings.

Contact-Free

A way to enjoy scents without exposure to chemicals. Safe for sensitive skin.

Personalized Scent Experience

Using pure essential oil every time. Explore different scents through combining them.

Materiality

Aroma Stone Necklace

Handcrafted from porous lava rock and set in a plate of brushed silver. Due to the unique individual structure of each rock, the stone pieces are shaped with an organic, wax-casted structure, reflecting the raw nature of Le Labo’s ethos. A suede cord wraps around the top of the stone to add an artisanal touch to the necklace.

Materials ethically sourced and recyclable.

Volcanic Rock

High porosity.

Sterling Silver

Brushed finish.

Suede Cord

Artisanal touch.